Tiki, a popular short video app in India, announced on June 9 that it would be shutting down its operations on June 27, 2023. The app had around 35 million monthly active users in India, its only operational market.

There are a number of reasons why Tiki shut down. First, the app faced stiff competition from other short video apps, such as MX TakaTak and Moj. These apps were able to attract more users and investment, which gave them a significant advantage over Tiki.

Second, Tiki’s business model was not sustainable. The app relied on advertising revenue, but it was not able to generate enough ad revenue to cover its costs. This was partly due to the fact that Tiki’s user base was not as large as its competitors.

Third, Tiki was not able to attract enough investment. The app’s funding sources have remained a mystery, and it is possible that it was struggling to raise money. This would have made it difficult for Tiki to continue operating in the long term.

The closure of Tiki is a reminder of the challenges facing the short video app industry in India. The market is crowded and competitive, and it is difficult for new apps to break through. Additionally, the advertising market in India is not as developed as in other countries, which makes it difficult for short video apps to generate revenue.

Tiki # Short Video App # India # Shutdown # Competition # Business Model # Investment

What do you think of Tiki’s closure? Do you think other short video apps in India are at risk of shutting down?