Here are some of the big updates that YouTube has released in July 2023:
- Viewers across formats card in YouTube Analytics: This new card in YouTube Analytics shows creators how many of their returning viewers watch more than one format, such as Videos, Shorts, and Live. This information can help creators understand how to best reach their audience and create content that they will enjoy.
- New shopping affiliate metrics in Studio: This update adds new metrics to YouTube Studio that give creators insights into their shopping affiliate performance. These metrics include estimated revenue, total sales, number of orders, and overall product performance. This information can help creators track the success of their affiliate marketing campaigns and make informed decisions about their future strategies.
- Clips Remix: This new feature allows creators to remix clips into Shorts. This means that creators can now take short segments of their longer videos and create new Shorts from them. This is a great way for creators to repurpose their content and reach a wider audience.
- Emote feature: This new feature allows viewers to react to videos with emojis. This is a great way for viewers to express their emotions and engage with creators.
- Upcoming and recent ad guideline updates: YouTube has updated its ad guidelines to reflect changes in the advertising landscape. These updates include new rules around sensitive content, political advertising, and gambling.
These are just a few of the big updates that YouTube has released in July 2023. For more information, please visit the YouTube Help Center.
Here are some additional details about each of these updates:
- Viewers across formats card in YouTube Analytics: This card can be found in the Content tab of YouTube Analytics. To access it, click on the Viewers tab and then select the Viewers across formats card. This card will show you how many of your returning viewers watch more than one format, as well as the overlap between formats.
- New shopping affiliate metrics in Studio: These metrics can be found in the Revenue tab of YouTube Studio. To access them, click on the Affiliate tab and then select the Shopping affiliate metrics card. This card will show you your estimated revenue, total sales, number of orders, and overall product performance for your shopping affiliate campaigns.
- Clips Remix: This feature can be found by clicking on the Clips tab in the YouTube mobile app. To remix a clip, simply tap on the Remix button and then select the clip that you want to remix. You can then add your own text, music, and effects to the clip.
- Emote feature: This feature can be used by viewers to react to videos with emojis. To use this feature, simply click on the Emote button below the video player. You will then be able to select an emoji to react with.
- Upcoming and recent ad guideline updates: These updates can be found on the YouTube Help Center website. To view the updates, click on the Policies tab and then select the Ad guidelines section.
