Here are some of the most common Pakistani scams in digital marketing:
- Business directory scams. These scams involve creating fake business directories that claim to offer free listings. Once a business owner submits their information, the scammers will then charge them a fee for a listing that is never actually published.
- SEO scams. These scams promise to improve a business’s search engine ranking (SERP) for a fee. However, the scammers will often use unethical or black hat SEO techniques that can actually damage a business’s website.
- Social media click farms. These farms use bots to generate fake clicks on a business’s social media posts. This can artificially inflate the number of likes, shares, and comments on a business’s posts, giving the impression that it is more popular than it actually is.
- Falsified back catalogue. These scams involve creating fake testimonials or case studies for a business. This can be done to make a business look more credible than it actually is.
- Website performance scams. These scams promise to improve a business’s website’s speed and performance. However, the scammers will often use techniques that can actually slow down a website or even damage it.
- Pay-per-click expenditure scams. These scams involve overcharging a business for pay-per-click (PPC) advertising. This can happen when the scammers use unauthorized keywords or set unrealistic bidding amounts.
- Domain name renewal scam. This scam involves registering a business’s domain name and then demanding a renewal fee. However, the scammers do not actually own the domain name and have no legal right to demand payment.
Here are some tips to avoid being scammed in digital marketing:
- Do your research. Before you work with any digital marketing company, be sure to do your research and make sure they are legitimate.
- Get everything in writing. Before you sign any contracts, be sure to get everything in writing, including the services that will be provided, the fees that will be charged, and the terms of payment.
- Be wary of any promises that seem too good to be true. If a digital marketing company promises you unrealistic results, be wary.
- Trust your gut. If something seems fishy, it probably is. Don’t be afraid to walk away from a deal if you have any doubts.
I hope this helps.
